As a Marketing Coordinator at Avenza Systems, a Canadian-based software company specializing in cartography tools and mobile map apps, I worked at the intersection of product and marketing to support the growth of Avenza Maps and MAPublisher. I played a hands-on role in campaign execution, marketing operations, and cross-functional collaboration to help shape launches, generate leads, and scale audience engagement.

• Strategized and Led Social Media Campaigns: I successfully developed and managed social media campaigns across Facebook, Instagram, YouTube, and LinkedIn. I created content calendars, designed graphics and videos, and optimized campaigns to reach our target audience. I leveraged analytics tools such as; Hootsuite and Google Analytics to measure campaign success and make data-driven decisions.
• Generated Leads for their B2B Software – MAPublisher: Supported B2B lead generation for MAPublisher by crafting email sequences, landing pages, and event-driven campaigns. Tracked engagement and MQLs in Salesforce and collaborated with the sales team to refine messaging.
• Supported Product Launches from a PM Lens: Collaborated with product managers and engineers on the GTM strategy for Avenza Maps and MAPublisher. I helped shape positioning, coordinated launch communications, and created marketing assets aligned with product priorities.
• Orchestrated Webinars and Events: Planned and executed webinars and virtual events that strengthened brand visibility and delivered value to both B2B and consumer audiences. Handled speaker coordination, campaign rollout, and post-event tracking.
• Developed Integrated Marketing Communication Plans: I worked cross-functionally to develop integrated marketing communication plans for quarterly product launches both desktop and mobile offerings. I collaborated with designers, copywriters, and other stakeholders to create compelling campaigns that increased product awareness and generated leads.
• Enhanced Web + Landing Pages: Improved product landing pages with optimized copy and SEO tactics. Conducted keyword research, rewrote core content, and contributed to a measurable increase in organic traffic.

• Measured Campaign Success: I measured the success of campaigns using tools such as SEMRush, Google Analytics, and Google Data Studio. I analyzed campaign performance, identified areas for improvement, and made data-driven decisions to optimize campaigns and drive results.
• Worked Cross-Functionally with Product + Sales: Acted as a connector between marketing, product, and sales, ensuring alignment on messaging, content priorities, and customer journey across both mobile and desktop offerings.

Overall, my time at Avenza Systems allowed me to contribute meaningfully to a growing Canadian tech company while building hands-on expertise in MarTech tools, campaign strategy, and cross-functional collaboration. From Salesforce to Hootsuite, I leveraged marketing technology to drive engagement, generate leads, and support scalable product growth.