Resume

Work History

October 2019

Marketing Specialist

Avenza Systems

Spearheading strategy and execution of robust marketing campaigns for software and app. In order to do so, I record, analyze and measure the success of these campaigns using Hootsuite, SEMRush, Google Analytics & Google Data Studio.

May’19 – Sept’19

Product Content Specialist Co-op

Canadian Tire Corporation

Worked toward the continuous improvement of content including product images & create tickets on JIRA if needed for product details pages (PDPs) across Automotive, on Canadian Tire Website.

Proactively designed first of its kind, unique imagery for categories under Automotive. Further, assisted the UX team in conducting A/B Tests and User Experience Tests.

Nov’18 – Apr’19

Digital Marketing Specialist (Part-Time)

World Financial Group

Collaborated with internal teams to enhance content, design and conversion points. Additionally, identified, pitched and acquired sponsors for a WFG branch convention

Apr’17 – Nov’17

Digital Account Executive

Foote Cone & Belding

Advocated the insight-based, creative role by working with India’s top minds to bring the latest trends and insights in Digital Marketing and Experiential marketing. Eventually served as one point of contact between the agency and the client. I further delivered ROI-rich campaigns that contributed to 25% increase in client’s sales. Also, made actionable recommendations based on data and insights.

Sept’16 – Apri’17

Creative Content Writer

Davos Network

Expanded Company’s social footprint across platforms; Instagram, FB & Pinterest. Also, created product information packages for members including product/ experience descriptions and design.

Additionally, was led to manage existing client relations and pitch to expand clientele as well.

Education

2018 – 2019

Marketing Management

Sheridan Institute of Technology & Advanced Learning

Courses Taken: Economics, Social CRM, Marketing Analytics, Graphic Design, Online Content & User experience, Computer Applications for Career, Advertising Management & Public Relations

2014 – 2016

Master of Science in Electronic Media

Anna University, Guindy, India

Courses Taken: Web Designing, TV production & editing, 3D animation, Radio Production, Public Relations, Media Laws & human rights, E-content creation, Photography, Social Media

Digital Marketing Skills

Marketing Analytics

Social Media Management

SEO

UX

Management Skills

Planning

Problem-Solving

Communication

Testimonials

Gargi GarachDigital Marketing Manager

Sharon possesses the ultimate ‘can-do’ attitude while taking on all tasks with a positive attitude and smile. I managed her during her time at Canadian Tire as a Co-op. Her proactiveness and initiative to go beyond the expected parameters of the role led her to bag the ‘Tech Quarterly Superstar’ Award at CTC’s Quarterly Townhall.

Susan VergheseMarketing Manager

A take-charge individual, with managerial qualities for whose work I still receive unsolicited praise from clients and the internal team regarding her deliverables. She is proficient at using Adobe’s design environment and has exceptional content writing skills that. She also helped us establish a brand presence both traditionally and digitally with flyers, e-magazines, etc.

NailaSenior Management Consultant

Dedication and professionalism are two words, which come to mind, among others. Sharon can handle the workload and still keep the quality and timelines in control. She has made excellent contributions to a project this year as a marketing and communications lead. Her self-motivation, enthusiasm and attention to detail led us to create high-quality marketing assets.

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