Resume

Work History

July 2023

Account Manager (Account Supervisor)

IPG Mediabrands

★ Spearheading client relationships for Columbia Sportswear, Whirlpool, Kenvue, Johnson & Johnson brands as a primary contact, exceeding KPIs with holistic paid media marketing plans.

★Collaborating with global counterparts to share best practices, cultivate collaborative relationships, & achieve business goals.

★Showcasing proficiency in autonomously incorporating new tools to ensure clients’ media strategies lead to successful innovation.

March 2022 – June 2023

Senior Campaign Manager (Account Manager)

IPG Mediabrands

★Requested by Dyson to transition from GroupM to IPG when IPG won the account in Dec 2021. 

★ Building strong client relationships as the primary point of contact while successfully managing a diverse portfolio of client accounts– Dyson, Whirlpool, McCain, Columbia Sportswear, Johnson and Johnson, and Spotify. 

July 2021 – March 2022

Associate Account Manager

GroupM

★ Spearheaded all paid social media campaigns for top brands like Dyson, Air Canada & Chick-fil-A.
★ Strategically assisted brands exceed KPIs and benchmarks each quarter by tapping into opportunities with Meta, Pinterest, TikTok, LinkedIn and Twitter.

Oct’19 – Jun’21

Marketing Specialist

Avenza Systems

✦ Collaboratively managed campaign strategy and execution for 2 products across channels; LinkedIn, Instagram, Facebook & Twitter.
✦Worked cross-functionally to develop integrated

May’19 – Sept’19

Product Content Specialist Co-op

Canadian Tire Corporation

★ Worked toward the continuous improvement of content, including product images, on product details pages (PDPs) across Automotive, on Canadian Tire Website
★ Assisted the UX team in conducting A/B tests and User Experience tests
★ Proactively designed first of its kind, unique imagery for categories under Automotive
★ Effectively revised product copy based on season and consumer insight
★ Worked cross-functionally and liaised with external clients to maintain production specs

Nov’18 – Apr’19

Digital Marketing Specialist (Part-Time)

World Financial Group

Collaborated with internal teams to enhance content, design and conversion points. Additionally, identified, pitched and acquired sponsors for a WFG branch convention

Apr’17 – Nov’17

Digital Account Executive

Foote Cone & Belding

Advocated the insight-based, creative role by working with India’s top minds to bring the latest trends and insights in Digital Marketing and Experiential marketing. Eventually served as one point of contact between the agency and the client. I further delivered ROI-rich campaigns that contributed to 25% increase in client’s sales. Also, made actionable recommendations based on data and insights.

Sept’16 – Apri’17

Creative Content Writer

Davos Network

Expanded Company’s social footprint across platforms; Instagram, FB & Pinterest. Also, created product information packages for members including product/ experience descriptions and design.

Additionally, was led to manage existing client relations and pitch to expand clientele as well.

Education

2018 – 2019

Marketing Management

Sheridan Institute of Technology & Advanced Learning

Courses Taken: Economics, Social CRM, Marketing Analytics, Graphic Design, Online Content & User experience, Computer Applications for Career, Advertising Management & Public Relations

2014 – 2016

Master of Science in Electronic Media

Anna University, Guindy, India

Courses Taken: Web Designing, TV production & editing, 3D animation, Radio Production, Public Relations, Media Laws & human rights, E-content creation, Photography, Social Media

Omni-channel Marketing Skills

Digital Marketing

Marketing Analytics

Customer Segmentation

UX/ UI Design

Marketing Automation and CRM

Social Media Management

Influencer Marketing

Email Marketing

Branding & Positioning

Performance tracking and reporting

Management Skills

Project Planning & Management

Problem-Solving

Interpersonal Communication

Team Leadership

Testimonials

Emmanuel Lafleur-VelascoVP, Head of eCommerce – Kinesso

Sharon Jacob is the person that has re-surfaced to me the definition of Passion and Spirit in the last year, eager to learn and overpass her current skillsets to grow but also help others to grow. Under the social craft, she personally asked to voluntarily join a half-day Amazon session to learn about eCommerce search , and actively participated in generating questions and solutions, beyond some of her search-pears. She actively shares her passion, learnings, and insights of what she is exposed to in Linkedin with a reference to Reprise and her team. She participates in all the events she can attend and is vocal on the learnings and key highlights of every moment. No questions, Sharon is the spirit award of the year.

Susan VergheseMarketing Manager

A take-charge individual, with managerial qualities for whose work I still receive unsolicited praise from clients and the internal team regarding her deliverables. She is proficient at using Adobe’s design environment and has exceptional content writing skills that. She also helped us establish a brand presence both traditionally and digitally with flyers, e-magazines, etc.

NailaSenior Management Consultant

Dedication and professionalism are two words, which come to mind, among others. Sharon can handle the workload and still keep the quality and timelines in control. She has made excellent contributions to a project this year as a marketing and communications lead. Her self-motivation, enthusiasm and attention to detail led us to create high-quality marketing assets.

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