Work History

March 2022

Senior Campaign Manager (Account Manager)

IPG Mediabrands

★ Transitioned to continue managing the substantial Dyson Account.
★ Managing and overseeing Whirlpool, McCain, Spotify, and Columbia paid media accounts.

July 2021 – March 2022

Associate Account Manager


★ Spearheaded all paid social media campaigns for top brands like Dyson, Air Canada & Chick-fil-A.
★ Strategically assisted brands exceed KPIs and benchmarks each quarter by tapping into opportunities with Meta, Pinterest, TikTok, LinkedIn and Twitter.

Oct’19 – Jun’21

Marketing Specialist

Avenza Systems

✦ Collaboratively managed campaign strategy and execution for 2 products across channels; LinkedIn, Instagram, Facebook & Twitter.
✦Worked cross-functionally to develop integrated

May’19 – Sept’19

Product Content Specialist Co-op

Canadian Tire Corporation

★ Worked toward the continuous improvement of content, including product images, on product details pages (PDPs) across Automotive, on Canadian Tire Website
★ Assisted the UX team in conducting A/B tests and User Experience tests
★ Proactively designed first of its kind, unique imagery for categories under Automotive
★ Effectively revised product copy based on season and consumer insight
★ Worked cross-functionally and liaised with external clients to maintain production specs

Nov’18 – Apr’19

Digital Marketing Specialist (Part-Time)

World Financial Group

Collaborated with internal teams to enhance content, design and conversion points. Additionally, identified, pitched and acquired sponsors for a WFG branch convention

Apr’17 – Nov’17

Digital Account Executive

Foote Cone & Belding

Advocated the insight-based, creative role by working with India’s top minds to bring the latest trends and insights in Digital Marketing and Experiential marketing. Eventually served as one point of contact between the agency and the client. I further delivered ROI-rich campaigns that contributed to 25% increase in client’s sales. Also, made actionable recommendations based on data and insights.

Sept’16 – Apri’17

Creative Content Writer

Davos Network

Expanded Company’s social footprint across platforms; Instagram, FB & Pinterest. Also, created product information packages for members including product/ experience descriptions and design.

Additionally, was led to manage existing client relations and pitch to expand clientele as well.


2018 – 2019

Marketing Management

Sheridan Institute of Technology & Advanced Learning

Courses Taken: Economics, Social CRM, Marketing Analytics, Graphic Design, Online Content & User experience, Computer Applications for Career, Advertising Management & Public Relations

2014 – 2016

Master of Science in Electronic Media

Anna University, Guindy, India

Courses Taken: Web Designing, TV production & editing, 3D animation, Radio Production, Public Relations, Media Laws & human rights, E-content creation, Photography, Social Media

Digital Marketing Skills

Marketing Analytics

Social Media Management



Management Skills





Gargi GarachDigital Marketing Manager

Sharon possesses the ultimate ‘can-do’ attitude while taking on all tasks with a positive attitude and smile. I managed her during her time at Canadian Tire as a Co-op. Her proactiveness and initiative to go beyond the expected parameters of the role led her to bag the ‘Tech Quarterly Superstar’ Award at CTC’s Quarterly Townhall.

Susan VergheseMarketing Manager

A take-charge individual, with managerial qualities for whose work I still receive unsolicited praise from clients and the internal team regarding her deliverables. She is proficient at using Adobe’s design environment and has exceptional content writing skills that. She also helped us establish a brand presence both traditionally and digitally with flyers, e-magazines, etc.

NailaSenior Management Consultant

Dedication and professionalism are two words, which come to mind, among others. Sharon can handle the workload and still keep the quality and timelines in control. She has made excellent contributions to a project this year as a marketing and communications lead. Her self-motivation, enthusiasm and attention to detail led us to create high-quality marketing assets.

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