As a Marketing Coordinator at Avenza Systems, I successfully spearheaded the strategy and executed robust marketing campaigns for the Canadian-based cartography software and mobile map app. Here are some of the specific tasks and accomplishments that I achieved in this role:
- Developed and Managed Social Media Campaigns: I successfully developed and managed social media campaigns across Facebook, Instagram, YouTube, and LinkedIn. I created content calendars, designed graphics and videos, and optimized campaigns to reach our target audience. I leveraged analytics tools such as; Hootsuite and Google Analytics to measure campaign success and make data-driven decisions.
- Organized Webinars, Events, and Campaigns:I collaboratively organized webinars, events, and campaigns that helped generate leads, receive sponsors, increase brand awareness, and engage with our audience. I worked with vendors, speakers, and other stakeholders to ensure that events were executed seamlessly, and attendees received value.
- Managed Marketing Communications Strategy: I managed the marketing communications strategy and implementation across social and web. I crafted compelling messages for various channels such as landing pages, emails, and display ads. I also ensured that all marketing communications were aligned with the brand’s voice and message.
- Partnered with Sales and Product Teams: I worked closely with the sales and product teams to strengthen vendor relationships and generate new revenue opportunities. I developed marketing campaigns that supported sales initiatives and promoted new products and services.
- Developed Integrated Marketing Communication Plans: I worked cross-functionally to develop integrated marketing communication plans for quarterly product launches both desktop and mobile offerings. I collaborated with designers, copywriters, and other stakeholders to create compelling campaigns that increased product awareness and generated leads.
- Enhanced Product Landing Pages: I enhanced product landing pages through content optimization and SEO strategy. I conducted keyword research, optimized meta tags, and created engaging content that helped to improve page ranking and increase organic traffic.
- Measured Campaign Success: I measured the success of campaigns using tools such as SEMRush, Google Analytics, and Google Data Studio. I analyzed campaign performance, identified areas for improvement, and made data-driven decisions to optimize campaigns and drive results.
Overall, my experience as a Marketing Coordinator helped me not only make significant contributions to a growing company but also the opportunity develop a wide range of skills in marketing strategy, campaign management, event planning, and analytics. I am confident in my ability to drive results and help businesses achieve their marketing goals.
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