When Dyson personally requested my transition from GroupM to IPG Mediabrands, I knew it wasn’t your average career move; it was a once-in-a-lifetime kind of opportunity. Being the only one entrusted with this role, I made the leap to Kinesso – IPG Mediabrands to continue overseeing their substantial account and driving exceptional results.
Managing brands at Kinesso wasn’t just a job to me, it was like being trusted with the keys to the Batmobile, equipped with all the needed gadgets, ready to navigate the ever-changing terrain of digital marketing with precision and speed on behalf of Kinesso.
📈 Client Champion Extraordinaire
As the go-to for powerhouse brands like Johnson & Johnson, Whirlpool – KitchenAid, JennAir, Dyson, McCain, and Columbia Sportswear, I thrived on combining data-driven insights with creative flair to craft paid media strategies that not only met KPIs but left a lasting mark. Whether it was navigating competitive landscapes or unlocking new growth opportunities, my expertise in product marketing ensured every campaign resonated deeply with the audience.
💡 Media Trends, POVs, and Strategic Innovation
Whether it was leading sessions on emerging ad formats, crafting a Digital Maturity Matrix for clients like Whirlpool, or leveraging Amazon attribution, I ensured our strategies were as cutting-edge as the tech in the Batmobile. Staying ahead of the curve wasn’t just the goal, it was the standard.
For Black Friday and Cyber Monday, my strategies positioned brands like Johnson & Johnson and Dyson as market leaders.
👩💻 Mentorship & Team Leader Vibes
Leading and mentoring teams was more than a responsibility. it was a passion. As a manager to four high-performing team members, I fostered collaboration and provided the support and tools they needed to excel. I went on to also craft a quiz-based course for my peers to help pass the Meta Blueprint Media Planning Certification. Together, we created campaigns that raised the bar and set new benchmarks.
🌟 Results That Impress
Whether it’s driving a ~70% year-on-year growth on Paid Social for Dyson Canada or delivering standout results for Neutrogena, Motrin, Tylenol, OGX and Aveeno, I don’t just hit targets, I set new standards. Armed with data, creativity, and a strategic mindset, I create campaigns that connect with audiences and deliver results that count.