ThrivingAF (Thriving as Freelancers) is a GenAI-powered marketing assistant I built as part of my Software Engineering Diploma, designed to help freelancers and solopreneurs craft personal brands and execute effective marketing strategies, without needing a full team.

This web-based tool uses the LLaMA 3 API to generate context-aware, tailored marketing plans based on each user’s goals, audience, channels, and personality. What sets it apart? It doesn’t just generate generic advice; it engineers context from detailed user responses to deliver plans that feel brand-right, trend-aware, and actually implementable.

The Problem Identified –

Freelancers often juggle everything – delivery, client comms, finances, AND marketing. Many struggle to:

• Define a consistent, authentic brand identity

• Craft messaging that resonates

• Keep up with trends across Instagram, YouTube, and newsletters

• Build (and measure) a sustainable growth strategy

While tools like ChatGPT and Perplexity exist, they’re general-purpose. ThrivingAF fills the gap for a personalized marketing plan built with freelancers in mind.

The Solution is geared towards –

• Freelancers: Creatives, developers, consultants, anyone selling services solo

• Solopreneurs: Independent brand builders who want more structured marketing

• Non-marketers: Those with great ideas or content but no clear plan

Whether they’re scaling a YouTube channel, landing brand deals, or promoting a service, ThrivingAF offers tailored guidance to help them market like a boss.